Alex Hoffmann is the Retail and Entertainment Industry Lead at CyberCX; responsible for uniting cyber security thought leadership with industry specific challenges for Australia’s largest organisations.

Alex has over 20 years of experience in cyber security, with tenures in Australia, Hong Kong and the UK in leadership with a particular passion for cyber security awareness and advocacy.

In addition to holding multiple industry certifications, from 2017 to 2023, Alex served as a Board Director and Deputy Chair of the Australian Information Security Association (AISA).