Alexandra Barron has been part of the Applejack Hospitality group since 2017 and is one of the energetic forces leading their marketing team. As Group Marketing Manager, she brings a wealth of hospitality know-how to the table, taking a holistic approach to her marketing strategies. Working closely with the venues and department heads, she has devised campaigns that appeal to the ever-changing market, while staying true to Applejack’s core values and championing the personalities behind the brand.

Alex has spearheaded the Applejack Loyalty App, launched multiple venues and can roll out omnichannel campaigns in her sleep. With a knack for growth and adaptability, she is always on the hunt for fresh ways to amplify Applejack’s reach, while ensuring the brand stays as dynamic and exciting as the hospitality scene itself.