ANDY EL-BAYEH

CEO / Co-Founder, Example

Andy is a leader with a profound enthusiasm for culture and a dedication to purposeful leadership. His influential career, spanning over two decades, is marked by distinct roles in marketing, creative, and commercial leadership. Andy’s expertise lies in creating brands that resonate with people and contribute to community growth, earning him collaborations with industry heavyweights like Diageo, Smirnoff, Amex, Johnnie Walker, Brewdog, Jaguar Land Rover, Moet Hennessy, JW Marriott, The Star, AACO, Milk Lab, Accor, Peru Tourism, PNG Tourism and News Corp.

Before founding Example, Andy served as the Director of Marketing and Creative at Merivale. His leadership and creative thinking were key in the group’s significant growth, with his innovative venue concepts and initiatives greatly enhancing Merivale’s visibility and reach.

An explorer at heart, Andy derives inspiration from his global travels and immersion in diverse cultures. His deep curiosity fuels his work, fostering innovative perspectives and a profound connection with the communities he serves.