Sabrina Medcalf

Group Operations & Entertainment Manager, Odd Culture Group

With over 10 years immersed in hospitality and venue management, Sabrina brings a natural instinct for entertainment programming that connects deeply with diverse audiences. Music management and bookings are part of her DNA – having grown up surrounded by artists and the behind-the-scenes workings of the industry through her family’s business, this world is ingrained in Sabrina. It’s not just a profession, but a lifelong passion that shapes how she approaches every aspect of her work.

In leadership roles at groups like Odd Culture Group, Sabrina has curated everything from one-off events to ongoing live music programs that not only attract crowds but also foster lasting community connections. She is hands-on in discovering emerging talent and maintaining strong industry relationships, always balancing creative vision with practical considerations like budgets, licensing, and logistics.

Sabrina’s experience also extends to tour management, giving her a unique perspective on the needs of artists and ensuring each show runs smoothly and professionally. This blend of passion, industry knowledge, and operational expertise allows her to craft entertainment experiences that truly resonate.