Shelly McElroy

CEO, Dream Culture

Shelly McElroy is the visionary CEO of the multi award winning Dream Culture. Shelly has worked in hospitality since the age of 12, and loves sharing the learnings of her journey. Shelly is dedicated to driving sustainable cultural change and transformational leadership programs and received a Global Stevie® Awards for Thought Leadership in 2025, and Best Business Coach in 2024.

Through Dream Culture, Shelly delivers strategic leadership programs across Australia, Europe and New York City. Her expertise lies in coaching leaders to think differently, fostering collaboration, and embedding cultural change that drives tangible business results.

A sought-after speaker and master facilitator, Shelly is recognised for her dynamic approach to leadership development, blending experiential learning, behavioral insights, and real-world strategies. Her impact has been instrumental in guiding hospitality leaders to build future-focused workplaces.