Tobias Hoogewerff

VP Sales Licensed Australia, Coca-Cola Europacific Partners

Tobias started his career in beverages in Europe and some 25+ years’ later he has worked in several countries across the globe with a variety of global brands such as Grolsch, Rekorderlig, Jim Beam, Canadian Club and Coca-Cola. Tobias now heads up the Licensed channel at Coca-Cola Europacific Partners Australia, where his team sell and distribute a diverse portfolio of Spirit, RTD, Cider and Non-Alcoholic products to over 20,000 on- and off-premise venues.

Throughout his career Tobias has successfully experienced a broad set of roles across sales, marketing and leadership which provides him with great knowledge, perspective and insight into the beverage and hospitality industry in Australia. Tobias works closely with Industry and customer partners on a daily basis and never knocks back the opportunity to ‘talk shop’ over a Makers Mark Ole Fashioned or a cold Coke!