Tom Graham

Industry Insights Lead, BevAl & NIQ

Tom Graham is the Industry Insights Lead for Beverage Alcohol at Nielsen IQ (the world’s leading consumer intelligence company). He specialises in drinks, retail, and all things On Premise.

Based in Sydney (but originally from the UK), Tom helps some of the region’s biggest beverage brands turn data into decisions that actually drive growth. He’s got a knack for cutting through the fluff, spotting what matters, and bringing insight to life in a way that lands commercially.

Equal parts strategist and industry nerd, Tom’s passion lies in helping brands show up smarter, move faster, and stay relevant in an ever-evolving drinks landscape.